Cultural and Creative Industries

Cultural and Creative Industries (CCI) are one of the domains with great development potential. They not only represent an original economic activity, but they also offer added value to other industries. The CCIs are a quite varied area on the inside, encompassing architecture, design, PR, advertising and copywriting, audio-visual services, music, books and print, the gaming industry, software, new media and related IT services, the performing arts, visual arts, handicrafts, and cultural heritage. They are typical for strong links between the subcategories (film and video need music, PR needs filmmaking and copywriting, the performing arts need set designers with a knowledge of architecture, etc.).

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The area of development of software and IT services is strong in terms of the number of actors, turnover, digital nomadism potential, and the region’s competitiveness thanks to lower costs of living. Yet it faces a shortage of skilled labour. The Olomouc Region is not yet able to compete with other regions in the field of game development; but the position of companies is stronger in the development of CRM and ERP systems, specialised applications, etc.

Significant is also the area of trades and clothing industry with large numbers of small enterprises and micro-enterprises, ties to the regional specificities, including elements relating to natural history and folklore.

Great potential is seen in the area of audio-visual services, graphic design, printing, and the book industry. Audio-visual production (in combination with the PR and advertising) is a significant source of added value for both the industry and the public sector. A number of creative artists work organically in the region thanks to clients’ demands.

Art studies at Palacký University Olomouc are, in no small part, behind traditional festival events (film, theatre, literature) with great importance for other economic sectors as well as the region’s branding. Significant for the region is also openness to the theme of creative gastronomy. A great opportunity for the whole area of CCI is the development of the national database of creative professionals by the Czech Ministry of Culture, a project that can contribute to the visibility of the actors.

Relationship with Schools

There is a strong position in the region held by secondary schools specialising in handicrafts, the clothing industry, and design.

The existence of a curriculum at Palacký University Olomouc devoted to the theory of audio-visual and performing culture, which generates interest in practical creative industries and carries into to the area of cultural management.

The book and publishing industry is also a capacious sector of the CCI, the importance of which is sustained by the existing school structure (Secondary Polygraphy School, Faculty of Arts of UP Olomouc) and the book design festival.

The establishment of certain fields of study at UP (industrial design, editorship, with plans for cultural management) must be considered promising.

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TURNOVER IN AGRICULTURE FOR THE 21ST CENTURY IN BN CZK

Agriculture has a long history in the Olomouc region. Agricultural land makes up 54 percent of its total area, with arable land accounting for 76.5 percent (according to 2020 data). In 2021, agriculture generated a turnover of 0.492 billion CZK in total value. The export of this domain exceeded 0.215 billion CZK in the same year. The Olomouc region, with its 5 research organizations, is one of the leading regions in the Czech Republic in terms of research.

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PATENTS WITHIN SPECIALIZATION DOMAINS

Biomedicine, Life Science, and Well-being are among the domains that easily overshadow other fields in terms of the number of patents, despite being the third smallest domain in our region with only 1860 employees (as of the end of 2021). In 2021, the total turnover was 5.2 billion CZK. In the Olomouc region, we can find two crucial institutions - Catrin, the Institute of Molecular and Translational Medicine at the Faculty of Medicine of Palacký University, and MedChemBio cluster, which aims to support the development of medicinal chemistry and chemical biology.

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PATENTS WITHIN SPECIALIZATION DOMAINS

Optics: The Olomouc region is unique in the field of optics, with both top companies and research teams concentrated here. In 2017, the Czech Optics Cluster was established here, which is very active in this domain of specialization. The quality and position of this domain in our region can be well illustrated by a total of 42 patents and trademarks obtained in optics in 2021. The annual turnover in this field in the same year amounted to 12.8 billion CZK, of which 2.1 billion CZK was turnover. In 2021, more than 4,500 employees were employed in this domain.

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EXPORT WITHIN SPECIALIZATION DOMAINS IN BN CZK

From an export perspective, Pumping and Water Management Technology is the second strongest domain in the Olomouc region. It also significantly contributes to employment in the region, with a total number of employees exceeding 4,000. The quality of this domain in our region is confirmed by the number of patents (39) and trademarks (41) obtained in this area. The Center for Hydraulic Research and the SIGMA Research and Development Institute have a large share of the credit. The total annual turnover in this domain stopped at CZK 10.6 million last year.

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EXPORT WITHIN THE SPECIALIZATION DOMAINS IN MLD. CZK

Advanced materials and technology are unequivocally the most significant domain of the Olomouc region. With an annual turnover of 117 billion CZK and exports worth 5.5 billion CZK, it ranks first. Its exports account for almost one-third of the total exports within all specialization domains. With 17,400 employees, it also holds a crucial position in the employment mix of the Olomouc region. In 2021, this industry sector managed to obtain 39 patents. Significant institutions in the field of research include Catrin - Regional Center for Advanced Technologies and Materials or the Bachelor Studies Center in Šumperk, VSB.

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NUMBER OF EMPLOYEES IN THE CULTURAL AND CREATIVE INDUSTRY

The creative and cultural industry has shown great potential in the past four years. Its annual turnover in 2021 reached 1.8 billion CZK, and exports within this domain have been steadily holding at 44 million CZK within the Olomouc region. An interesting fact is that 8 patents were obtained in the creative industries in 2021.

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